Keeping up with consumer trends is one of the most important things for any business. And one of the most prevalent working trends since the pandemic has been remote workers. Hotels can undoubtedly benefit from this trend, especially considering one of the attractive perks of working remotely is being able to work from anywhere. Knowing this, it is essential to do what you can to optimize your hotel for remote workers this new year. Keep reading to find out how to accomplish this best.
The rise of remote workers
Remote workers, otherwise known as digital nomads, are people who do their work either from home or another location. These locations could be working spaces, cafes, hotels, different cities, anywhere really. As long as there is good wifi, remote workers can get the job done. While many have gone back to work in the office, remote work is a growing trend. As of 2022, 26% of all US employees work remotely. This is only expected to grow, and it is predicted that by 2025, 36.2 million Americans will be working remotely. Since this trend will only grow as time goes on, the best thing you can do is hop on the trend before it becomes too hard.
Offer specific packages
Offering specific packages in your hotel to target remote workers would be a great way to attract them to your hotel. As you know, hotel packages can be customized to the needs of your consumers and the surrounding area. Since remote workers will still be working, you can customize these packages to be flexible and include local experiences and tailored events. Keeping the consumers in mind is essential when creating these packages. That is why it would be better to have experiences that can be done at flexible times. These factors could go a long way in attracting more guests to your hotel because they will differentiate your hotel more from the competition. Packages like this could also go a long way in increasing your online ratings and positive reviews.
Create co-working spaces
To optimize your hotel for remote workers, having a co-working space will be essential. This is especially true if your primary target is remote workers. Of course, getting remote workers to travel might take less convincing. The most challenging part may be convincing them to stay at your hotel during their travels. If your hotel does not have a co-working space and others in the area do have one, that could be enough for someone to choose not to stay at your hotel. While your guests could work in their hotel rooms, keeping working and resting areas separate is best. While your digital nomad guests might be able to get a significant amount of work done sitting by the pool or in a cafe, it is still necessary to provide a quiet space for them in case they need it.
Organize networking events
Whether someone works remotely or in the office, networking remains as important as ever. Organizing events at your hotel for remote workers will incentivize them to stay at your hotel rather than a competitor’s hotel, especially if this is something that your competitors still need to do. Helping remote workers meet each other could be beneficial not only to their work but also to their mental health. While working remotely is very freeing, it can also be very isolating. For your guests to meet other digital nomads could help them greatly in more ways than you might know. Experiences like this could result in repeat guests as well as positive online reviews for your hotel.
For remote workers, technology is everything. You will need to make sure that you not only have strong wifi but that you have other technological amenities available. Examples of these would be self-check-in options and in-room tablets so guests can order room service and perhaps control the lights and curtains. If you haven’t already, you can also integrate technology that would help your hotel’s operations. Making sure your hotel is up to date with the best software is a great way to do this. By doing this, you should be able to keep all of your reservations better organized.
Another way you can use technology to your advantage as a hotelier is by utilizing a privacy-safe room monitor like Alertify. Alertify is a small, plug-in device that monitors noise decibel and occupancy levels. The device also detects smoke from cigarettes, marijuana, and vapes. Finally, it also detects mold growth and temperature changes. After installing Alertify, hoteliers will receive customizable notifications in real time if any of these activities occur. Now hoteliers can intervene before potential damages or complaints occur. Through their access to Alertify’s online portal, they can view reports of the violations that might have happened, giving hoteliers the proof they need to prevent fraudulent chargebacks. Install Alertify today to best optimize your hotel for remote workers, and your staff, in 2023.